6 Reasons Your AI Strategy Will Fail in 2026
Why will your 2026 AI strategy fail? The most common reasons AI strategies will fail in 2026 include productivity hits from complex agent logic, API saturation during enterprise-wide rollouts, and economic misalignment where high reasoning costs erode margins. Successful roadmaps must account for real-world limits like the 15-second UX rule and existing data debt.
Why Your First Agentforce Win Doesn’t Have to Be Chat
The promise of Agentforce is simple: Give your team a digital agent, and they’ll get more done. But there’s a trap in this Agentforce implementation strategy we need to talk about. We’ve been trained to think that “using AI” means having a conversation. That perception ignores a basic reality of work: Typing is often the […]
The Dev Kit Blueprint: Data Architecture to Fix the Broken Tech Stack in Nonprofits and Education
You bought the best tools because your mission deserves them. You invested in platforms like Salesforce, Agentforce Marketing, and Tableau to give your constituents—whether donors or students—a world-class experience. So why does the result still feel so fragmented? Six months post-launch, your data is often still trapped in silos. In Development: Major Gift Officers are […]
A Message From Our CEO: Coastal’s New Chapter
Today marks an exciting moment in Coastal’s journey. This morning we announced that Coastal has signed a definitive agreement to be acquired by Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions whose values and vision align closely with our own — in the largest professional services acquisition ever in […]
3 Ways to Turn Giving Tuesday Momentum into Year-End Revenue
How to use agentic logic to identify hidden upgrades and personalize your December outreach—even without the tech. The Wednesday after Giving Tuesday brings a specific operational bottleneck. You have the volume—thousands of new records and transactions in your CRM. But your team has the exact same bandwidth today that they had on Monday. You want […]
Why Your 2026 AI Roadmap is Already Stalled
You’ve probably got “AI” written in big, bold letters on your 2026 roadmap. If you’re like the 120+ leaders we surveyed this year, you’re also navigating the gap between ambition and execution. The challenge is real. According to our 2025 AI Readiness Report, while 67% of organizations are increasing AI spending, only 21% are seeing […]
Beyond Dreamforce 2025: Making AI-Powered Servitization Work for Manufacturers
Manufacturers: Implement AI-powered servitization to stop warranty leakage and automate the service-to-cash lifecycle with connected data.
What Dreamforce 2025’s Agentforce Announcements Mean for Services Leaders
Explore how AI automation for services businesses can increase growth without adding headcount or complexity.
What Dreamforce 2025 Means for Nonprofits: The Agentic Era and Ethical AI Readiness
Explore nonprofit AI readiness and discover how organizations can scale impact with intelligent, connected systems.
Dreamforce 2025: What All That Salesforce Innovation Actually Means for Asset Managers
How asset managers use Salesforce, Snowflake, and Data Cloud to activate data, speed diligence, and close funds faster.
The Ultimate Guide to Salesforce Product Name Changes: 2025
Dreamforce 2025 delivered more than product demos and AI announcements—it marked the end of the “Cloud” era and the full rollout of Agentforce.
Sales Cloud, Service Cloud, Marketing Cloud—they’re all getting new names, feature updates, and a new purpose: powering agentic automation across every part of the enterprise.
If you’ve been wondering what changed, why it matters, and what to do next—this guide breaks it all down.
Why Salesforce Implementations Fail (and How to Get Yours Right)
Most Salesforce projects deliver something. Better dashboards. Smoother handoffs. A faster way to log cases. But if the goal is serious growth or transformation—doubling revenue, scaling operations, or fixing forecasting—“something” isn’t enough. That bigger ambition fades fast when teams skip the alignment work, rush discovery, or start building without clear business outcomes. Later on, challenges […]
Dreamforce 2025: Salesforce and the Agentic Enterprise
Dreamforce 2025 delivered everything you’d expect—big keynotes, polished demos, and plenty of excitement about AI. But this year, the tone was more grounded. Salesforce balanced ambition with depth, pairing its vision for AI with the engineering work that makes it real: stronger architecture, observability, and control. When Agentforce launched last year, it marked Salesforce’s proof […]
Make Friends With Your Data: Why Nonprofits Need a Smarter Data Strategy Now
If you’re leading a nonprofit today, you already know the math doesn’t add up. More need. Less funding. Donors who expect proof, not promises. According to the latest 2025 State of the Nonprofit Sector Report, 65% of nonprofits struggle with staffing shortages, while 77% report increased demand for services, especially in mental health and social […]
8 Questions Leaders Like You are Asking About Data Modernization, Salesforce Data Cloud, and AI
In our recent data workshop series, business and IT leaders raised practical questions about modern data architecture and AI, covering concerns around governance, speed, workflows, and accuracy: Will Salesforce Data Cloud duplicate what we’ve already built in Snowflake, Databricks, or BigQuery? Can the architecture scale across the enterprise? How do ERP and other legacy systems […]
Already Have Tableau? Here’s Your Guide to What Tableau+ Unlocks
For years, Tableau has been the go-to place for analysts to visualize and explore data. But most employees spend their day in Salesforce. That split leaves a gap: Tableau insights don’t naturally appear where people work, and bridging the two often drives up costs and complexity. That’s where Tableau+ comes in. Tableau+ is Tableau’s premium […]
Salesforce Revenue Cloud for Nonprofits: Simplify Quoting and Billing at Scale
How Salesforce Revenue Cloud helps revenue-generating nonprofits streamline sales-related processes, reduce administrative overhead, and stay focused on mission-critical work. If your nonprofit delivers services or products, offers memberships, software licenses, or provides training, your operating model is fundamentally different from traditional fundraising organizations. But despite those crucial differences, your team is still managing sales processes […]
CRM Analytics + Tableau Next: Make Your Analytics Work for Everyone
Tableau Next isn’t replacing CRMA. It’s making your analytics usable by everyone who needs them. You’ve spent years refining CRM Analytics (CRMA), building recipes, dashboards, and business logic that reflect how your org operates. That foundation matters. But insights are still not reaching the people who need them, when they need them. Sales managers file […]
Zero Copy in Salesforce: The Fix for Data Lag, Stale Insights, and Integration Overhead
Coastal architects the data layer and activates it in Salesforce, so your Zero Copy deployment delivers measurable outcomes, not just theoretical potential.
Salesforce is retiring workflow rules. Here’s how to avoid a messy migration to Flow.
Flow is the future. But without a plan, it’s a platform risk. Salesforce is officially ending support for Workflow Rules and Process Builder. Every Salesforce org needs to migrate to Flow—including yours. And while Salesforce offers a migration tool, it doesn’t actually plan or optimize your transition. It copies what exists, logic and flaws included. […]
Dreamforce Guide: Your Dreamforce 2025 Essentials from Coastal
Get the ultimate guide to Dreamforce 2025 from Coastal with tips, exclusive opportunities, and the best ways to maximize your experience.
Why Salesforce Outperforms Point Solutions for Enrollment Growth
Your enrollment CRM should accelerate growth, not constrain it. If you’re managing workarounds just to launch new programs or adapt mid-cycle, it’s time to rethink your foundation.
Why Health and Human Services Leaders Are Adding Salesforce to Their EHR Stack
If you’re a provider organization of health and human services (HHS), chances are you’ve already made a significant investment in your electronic health record (EHR) system. It’s the heart of clinical documentation and compliance, and supports the revenue cycle. So the natural question most providers ask is: If the EHR manages clinical care, what does […]
Outgrowing CPQ? 10 Ways Salesforce Revenue Cloud Builds a Smarter Revenue Engine
For the last decade, Salesforce CPQ has helped teams quote faster and manage complex configurations. But as revenue models evolve, its rigid structure is starting to hold organizations back. Revenue teams are now managing hybrid pricing, subscription models, automated billing, and dynamic contract terms—all at once. The complexity has outgrown CPQ’s original design. Salesforce Revenue […]
From Vision to Action: 7 Real Takeaways from Salesforce Connections 2025
This year’s Salesforce Connections felt different. What stood out was the clarity. The path forward for marketing teams isn’t just about more data or more AI. It’s about doing less busywork, making smarter moves, and building systems that actually scale, and putting an end to traditional “do-not-reply” marketing. Here’s what we took away from the main stage—and what it means for marketers who want more than a flashy demo.