What We’ll Cover
In this real-world case study, you’ll learn their proven approach to:
- Implementing third-party data enrichment to fill critical gaps
- Using entity resolution to create unified customer profiles
- Delivering real-time insights directly to sales agents
- Building data interoperability across previously siloed systems
Discover how embracing data interoperability—and overcoming challenges like duplication, inconsistent records, and misaligned systems—unlocked meaningful business outcomes: higher sales productivity, stronger account planning, and improved engagement.
This session is ideal for data, sales, and transformation leaders looking to turn siloed customer data into trusted, connected intelligence for AI-driven growth.
Speakers:
- Sam Taylor
Director of Innovation & Emerging Technologies, Coastal - Mehmet Orun
Senior Vice President, GM, and Data Strategist, PeerNova