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Navigator Change Management Methodology
Once the destination is set, our proprietary Navigator Change Management methodology steers your implementation to guarantee user adoption. Navigator is a proactive framework built on the best of Prosci and ACMP principles, ensuring deep integration with your project team and stakeholders alike.
We focus on three core pillars of a sticky implementation:
- Clear Communication: Developing and managing targeted communications for every persona to reduce anxiety and build enthusiasm. This ensures users understand the "Why" and the "When" of the change.
- User Readiness: Designing and delivering persona-based training and content, carefully curated based on change impact results, WIIFMs, and future-state process changes. This provides training that is relevant and personalized, minimizing wasted time and accelerating user proficiency.
- Sustained Reinforcement: Creating a post-go-live reinforcement plan, defining adoption metrics, and collaborating to ensure long-term usage and ROI. This makes sure the new way of working sticks post-implementation phase.
AI Adoption
AI often removes familiar tools and introduces new ways of working. That shift can be uncomfortable. We help your teams understand what’s changing, why it matters and how to use AI in their daily work so adoption sticks and your investment pays off.
Why Coastal for Change Management?
Our engagement doesn’t end at go-live. We build a client-owned reinforcement plan to ensure usage remains high and benefits are sustained well into your ongoing service model (Waves).
We speak the language of the platform. Our strategies are specifically designed around Salesforce release cycles, user workflows, and feature adoption, not generic IT change models.
Coastal has been: Friendly, Flexible, Capable, Focused, Knowledgeable, Helpful, Available, Effective.
Actual Customer Review on Salesforce AppExchange
Impact You Could Realize
- Reduced Operational Friction
- Quicker Value Realization
- Lower Project Risk
- Increased Productivity
- Reduced Downtime
- Lower Costs


