Dreamforce Decoded

How to Future Proof Your Revenue Stack

The systems that got you here won’t prepare you for AI. Hear how Mural rebuilt their revenue stack on Salesforce Revenue Cloud Advanced (RCA) to handle complexity, scale, and what’s next.

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What We’ll Cover

Even the best revenue stacks hit a wall—too many tools, too much manual work, not enough visibility.

In this session, Coastal and Mural unpack how to rebuild revenue ops with Salesforce RCA for speed, resilience, and AI-ready growth.

You’ll learn:

  • The breaking point that showed Mural their stack had outgrown its limits
  • How RCA simplified pricing, automation, and data without slowing sales
  • Design choices that cut risk and technical debt before they compound
  • How to build a revenue foundation that scales with your next stage of growth

 

Meet the Panel

Eric Williamson
Coastal
Associate Director

Paul Wilson
Mural
Head of GTM AI & Systems

Build the RevOps Stack That Scales

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By submitting this form, I understand that Coastal will process my information in accordance with its Privacy Policy, which may include sharing my data with sponsoring partners. I may receive marketing communications with exclusive invitations, relevant tips, insider perks, and more. I understand that I can unsubscribe at any time by following the unsubscribe link at the bottom of any email I receive. To learn more, please visit our privacy policy.