On-Demand Webinar

Implementing Salesforce AI: Move from Experiments to Action

Salesforce AI momentum is building, but there’s a gap between experimentation and impact, and it seems to be growing.

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What We’ll Cover

Coastal surveyed 120+ Salesforce-powered organizations to understand what’s getting in the way – and what it takes to move from AI experimentation to results at scale.

In this conversation, we’ll break down the real blockers and share clear, practical ways to move forward. Topics include:

What stalls AI impact.
How to ensure your AI projects deliver real value for your organization.
How to build a data infrastructure that can support AI at scale.
Why legacy processes aren’t Agent Ready – and how to fix them.

Meet the Panel

Eric Berridge
Coastal
CEO

Max Kirby
Salesforce
Principle AI Architect

Paul Wilson
Mural
Head of GTM Systems

Saima Ahmed
Salesforce Ben
Marketing Webinar Specialist

Whether you’re just getting started or already running AI in Salesforce, this is the conversation you’ve been waiting for.