What We’ll Cover
Coastal surveyed 120+ Salesforce-powered organizations to understand what’s getting in the way – and what it takes to move from AI experimentation to results at scale.
In this conversation, we’ll break down the real blockers and share clear, practical ways to move forward. Topics include:
- What stalls AI impact.
- How to ensure your AI projects deliver real value for your organization.
- How to build a data infrastructure that can support AI at scale.
- Why legacy processes aren’t Agent Ready – and how to fix them.

Meet the Panel
Eric Berridge
Coastal
CEO
Max Kirby
Salesforce
Principle AI Architect
Paul Wilson
Mural
Head of GTM Systems
Saima Ahmed
Salesforce Ben
Marketing Webinar Specialist