The Salesforce Org Merge Decision Framework

Take the guesswork out of your platform consolidation.

 

Use this framework to define your new operating rules and build the right architecture from day one.

Get the Decision Framework

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salesforce org merge decision framework

Turn Vague Consolidation Strategy Into Hard Requirements

Your mandate is broad: integrate our Salesforce orgs to enable cross-selling. But your configuration needs to be specific: do we share account records?

This decision framework gives you a structured way to ask the right questions. It forces your stakeholders to move past high-level goals and define the specific operating rules you need to configure your unified Salesforce environment.

Get Definite Answers

Extract the specific data-sharing rules you need to turn "We want to cross-sell" into code.

Define The Scope

Lock in the budget and timeline constraints before you start the technical build.

Prevent Delays & Rework

Secure executive sign-off on the operating rules now to avoid confusion and changes later.

The 6 Critical Decision Points of Salesforce Org Merges

Most org-merge plans fail because they focus only on technology. This framework ensures you don’t miss a critical dependency. It breaks down the consolidation mandate into distinct categories to secure agreement across the entire business from the start.

  • Identity & Revenue: Define how brand architecture and pricing models dictate your security and data boundaries.
  • Process & Team: Lock in the workflow rules and training requirements before you configure the sales path.
  • Architecture & Adoption: Determine the platform strategy and assess change readiness.
salesforce org merge decision framework

Define Your Path to a Smooth Salesforce Org Merge

Get the Decision Framework

By submitting this form, I understand that Coastal will process my information in accordance with its Privacy Policy, which may include sharing my data with sponsoring partners. I may receive marketing communications with exclusive invitations, relevant tips, insider perks, and more. I understand that I can unsubscribe at any time by following the unsubscribe link at the bottom of any email I receive. To learn more, please visit our privacy policy.