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Product Marketing Manager - FINS/HLS/MAE

Industry Focus: Financial Services (FINS), Manufacturing, Automotive & Energy (MAE), Healthcare/Life Sciences (HLS).

As a leading Salesforce, Data, and AI consultancy, Coastal delivers complex, high-impact services. We are seeking a strategic, action-oriented Product Marketing Manager to ensure our services are packaged, positioned, and enabled in a way that buyers understand, Sales can confidently sell, and Delivery can consistently deliver against.

This role serves as the market expert and GTM partner for assigned industries and capabilities, responsible for clear services positioning and GTM execution, including service packaging, use cases, narratives, and field-ready assets. The PMM partners with the business and Market Strategy Specialists year-round to evolve messaging, launch new use case solutions, refresh GTM assets, track market shifts, capture customer stories, and continuously strengthen how Coastal shows up in the market.

This is a high-ownership role in a fast-growing organization. Success requires comfort with ambiguity, the ability to build from the ground up, strong judgment in prioritization, and a self-starter mindset.

Work that matters. Life that fits.

Looking for a role where you can live anywhere you want while delivering meaningful client work? You’re in the right place.

We’re looking for tech-savvy folks who know Salesforce inside and out and believe outstanding customer experience is table stakes. Join our team of talented, certified Salesforce consultants and industry experts and develop life-changing skills.

Work Environment

Flexible Work Options
Volunteer Time Off
Computer Allowance
Team Building Activities
Virtual Socials

Great Benefits

Medical & dental insurance
Flexible spending accounts
401(k) plan with company match
Short-term & long-term disability
Life & AD&D insurance
Paid holidays
Responsible Time Off (RTO)

Responsibilities

  • Develop and maintain a deep understanding of buyer needs, industry trends, and competitive landscape.
  • Continuously track market response, competitive shifts, and feedback from Sales, Market Strategy Specialists, and Delivery.
  • Surface insights that inform positioning, packaging, and GTM priorities.
  • Partner with the business to structure, name, and package services, use case solutions, accelerators, and sub-verticals.
  • Own industry-specific positioning and messaging aligned with Coastal’s core narrative.
  • Translate complex technical concepts into clear, buyer-centered narratives.
  • Develop messaging frameworks, value propositions, and differentiation that resonate with buyers and partners.
  • Proactively identify opportunities for customer success stories within assigned industries and own the end-to-end development of the stories and use cases.
  • Maintain a high-quality proof and use-case library that supports expansion, cross-sell, and differentiation
  • Build and maintain GTM Kits, including first call decks, one-pagers, brochures, customer stories, demos, and supporting assets.
  • Support industry-specific GTM planning and launches in partnership with Marketing and Sales leadership.

Required Skills, Education and Experience

  • 7–10+ years of experience in Product Marketing / Consulting Services Marketing within consulting, SaaS, or enterprise technology.
  • Experience and knowledge working with an industry focus within Financial Services (FINS), Manufacturing, Automotive & Energy (MAE), and/or Healthcare/Life Sciences (HLS).
  • Proven experience owning positioning, messaging, and sales materials end-to-end.
  • Demonstrated ability to translate complex technical concepts into clear, compelling narratives.
  • Strong program and project management skills with the ability to juggle competing priorities.
  • High comfort level working in ambiguous, fast-growing environments and building from scratch.
  • Self-starter with a strong ownership mindset.
  • Strong strategic thinking paired with hands-on execution.
  • Excellent written and verbal communication skills.
  • Strong collaboration skills across Sales, Marketing, Delivery, and Leadership.
  • Strong experience with Salesforce, Data/Snowflake, and AI ecosystems.
  • Strong working knowledge of Google Slides; familiarity with Canva and WordPress is a plus.
  • Must have full-time permanent US work authorization

Additional Requirements

  • Bachelor’s Degree preferred, or equivalent experience

Apply Now

Coastal Career Application

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