​​Eric Berridge, CEO of Coastal, boasts a remarkable track record in leading professional services firms. He was the founder and CEO of Bluewolf, an IBM Company (acquired in 2016)—a firm that he built over two decades as the original and preeminent consultancy for Salesforce solutions. Most recently, Eric helped lead Professional Services at Salesforce as the Chief Commercial Officer.

Eric’s profound commitment to customer success is evident in his authored work, “Customer Obsessed,” a book that continues to serve as an educational resource for entrepreneurs aspiring to cultivate customer-centric enterprises. He is an outspoken advocate for the arts and humanities, a TED speaker, and his writing and speaking engagements focus on spreading awareness and support for the arts to improve education, creativity, and critical thinking to keep up with our evolving digital society.