< Back to careers

Market Strategy Specialist

We are looking for a Market Strategy Specialist to help us support our continued growth. As a Market Strategy Specialist, you will be assigned to one of Coastal’s seven industry-focused markets, working alongside our Sales & Delivery teams to promote and enable revenue growth. Reporting to the Vice President of Sales to each market, you will ensure the teams are ready to succeed in the professional services markets by facilitating education on sales processes and sales operations, emerging technologies in the Salesforce ecosystem, and supporting general sales and revenue operations.

The Market Strategy Specialist will be responsible for the success of sales play lifecycles, managing the timeline, people, and metrics. This person will work closely with the Marketing team to drive market revenue results from events and campaigns that align to their market. This role is also essential to driving referral accounts from our relationships with partners, including Salesforce, Snowflake and other strategic ecosystem technology companies.

Work that matters. Life that fits.

Looking for a role where you can live anywhere you want while delivering meaningful client work? You’re in the right place.

We’re looking for tech-savvy folks who know Salesforce inside and out and believe outstanding customer experience is table stakes. Join our team of talented, certified Salesforce consultants and industry experts and develop life-changing skills

Work Environment

Flexible Work Options
Volunteer Time Off
Computer Allowance
Team Building Activities
Virtual Socials

Great Benefits

Medical & dental insurance
Flexible spending accounts
401(k) plan with company match
Short-term & long-term disability
Life & AD&D insurance
Paid holidays
Responsible Time Off (RTO)

Responsibilities

Partner with Market Leader to develop and execute integrated go-to-market strategies aligned with industry trends, customer needs, and business goals.
Facilitate quarterly GTM planning and maintain a cross-functional operating rhythm across Sales, Marketing, BDR, Alliances, and Practices.
Lead partnership development efforts including enablement, cross-company coordination and alignment, and industry-specific engagement strategies with Salesforce and Snowflake.
Develop industry-specific messaging and value propositions in collaboration with Marketing and Market Leaders.
Drive execution across the full GTM lifecycle, including demand generation, sales pursuits, opportunity progression, and alliances growth and coordination
Lead weekly GTM syncs and coordinate enablement, ensuring alignment on sales plays, call scripts, product updates, and target accounts.
Coordinate GTM calendar and campaign timelines, supporting content launches, performance tracking, and cross-functional handoffs with Marketing.
Enable joint GTM planning with partners (e.g., Salesforce, Snowflake), support enablement, and track partner-influenced pipeline and revenue.
Identify risks and recommend remediation strategies, proactively addressing pipeline gaps, underperforming campaigns, and competitive shifts.
Support customer growth initiatives, including case study development, upsell planning, and coordination with Practices on delivery excellence.

Required Skills, Education and Experience

Proven experience in go-to-market operations, marketing, alliances or sales at a B2B technology or professional services firm
Strong understanding of Salesforce and Snowflake ecosystems
Proficiency in CRM systems (Salesforce required)
Basic understanding of sales methodologies and customer lifecycle management
Cross-functional Leadership: Ability to influence and coordinate across teams without direct authority
Process Orientation: Strong analytical and process improvement mindset
Communication: Excellent written and verbal communication skills with ability to present to executive audiences
Project Management: Proven ability to manage multiple complex projects simultaneously
Problem Solving: Strategic thinking with tactical execution capabilities
Adaptability: Comfortable working in fast-paced, changing environment
A passion for continuous learning and improving team performance
Must have full-time permanent US work authorization

Additional Requirements

2+ years of experience in assigned industry verticals (Insurance, Healthcare, Financial Services, etc.)
Understanding of industry-specific challenges, regulations, and business drivers
Existing relationships within industry ecosystem preferred

Previous experience managing technology partnerships or channel relationships
Understanding of co-selling motions and partner program management
Experience with partner deal registration and attribution processes

Analytics & Business Intelligence (Tableau, CRMA)	Data & AI	Data Cloud
Data Engineering	Education	Field Service Lightning
Financial Services & Insurance	Healthcare & Life Sciences	Manufacturing
Marketing Cloud	Mulesoft/Integration	Non-profit
Project Management	Public Sector	Revenue Cloud/CPQ
Salesforce Core (Sales, Service, Experience)	Salesforce Solutioning/Scoping	Snowflake
Other/NA