Optimizing Columbia University's Application Management

Columbia University is one of the world's most important centers of research in many scholarly and professional fields.

Challenge

The University's Institute of Human Nutrition is a competitive MS program at Columbia with many applicants annually vying for acceptance to the program.

Solution

Coastal's Education Team delivered a highly successful automation solution using Salesforce Experience Cloud and Admissions Connect, driving efficiency for Columbia's review team and helping applicants stay on track with submission requirements.

The solution kept the personal touch that Columbia desired for the application process and met their goal of managing forms, requirements, and communications through the use of Salesforce technology.

Results

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