In this insightful session, Coastal and Salesforce experts, along with a leader from Wynn Las Vegas, provide a practical framework for evaluating and implementing personalization strategies in the hospitality industry.
Cut through the noise of Dreamforce and gain clarity on:
- Defining personalization: Move beyond generic definitions and understand the key aspects of personalization, including marketing, service, and self-service, with real-world examples from the hospitality sector.
- A 7-step framework for successful implementation: Discover a structured approach to personalization, from defining desired outcomes to ensuring long-term support, with an emphasis on iterative development and testing.
- The crucial “why” behind personalization: Learn why understanding the purpose and goals of your personalization initiatives is essential for success and how it impacts data strategy and technology choices.
- Technical considerations for hospitality: Gain insights into the unique technical challenges of personalization in hospitality, including data integration, real-time data needs, and scale.
- Building internal capabilities vs. outsourcing: Explore the benefits and considerations of each approach, and understand the importance of collaboration and change management for successful implementation.
- The long-term view: Learn why it’s crucial to consider the ongoing skills, support, and roadmap required to maintain and evolve your personalization strategy over time.
This session is a must-watch for any hospitality leader who wants to:
- Cut through the noise of Dreamforce and gain a clear framework for evaluating personalization solutions.
- Understand the key questions to ask when building a personalization strategy.
- Learn from real-world examples and avoid common pitfalls.
