The countdown to Dreamforce 2025 is on! As the #1 ranked Salesforce & AI consultancy and a proud sponsor of Dreamforce, we’re excited to share our Dreamforce guide, which is filled with insider tips and exclusive opportunities to make your experience truly unforgettable.
What is Dreamforce?
Dreamforce is Salesforce’s annual mega-conference, bringing together Trailblazers from around the world for a whirlwind of innovation, learning, and networking.
It’s much more than just a conference; it’s an empowering experience where the future of business takes shape, with inspiring keynotes, hands-on workshops, and countless opportunities to connect with like-minded professionals.
When and where is Dreamforce?
Dreamforce 2025 will take place October 14-16 at the Moscone Center in San Francisco, California.
Who should attend?
Dreamforce attracts a diverse crowd of over 170,000 attendees, including Salesforce customers, partners, employees, and thought leaders from various industries. Whether you’re a CEO, developer, marketer, or salesperson, there’s something for you.
Key Conference Information
Registration: While full conference passes can sell out quickly, there are often opportunities to register for individual events or virtual access. The full conference pass includes access to breakout and theater sessions, which provide valuable networking opportunities, hands-on workshops, and exclusive content. Check the Dreamforce website for the latest registration information.
Pricing: Prices vary depending on the type of pass and the registration date. Sign up for the Coastal Captains Club for 35% off your pass!
Other Ways to Watch Dreamforce 2025
Virtual Attendance: Salesforce offers virtual access to Dreamforce for those who can’t be there in person. You can watch live streams of keynotes and sessions, participate in Q&A sessions, and even network virtually.
Salesforce+: Salesforce’s streaming service features live streams of key events, on-demand replays, and exclusive content.
Interactive Features: Virtual attendees can engage with speakers and other attendees through Q&A sessions, polls, and online discussions.
Planning Your Dreamforce Experience
Dreamforce can be overwhelming, so start planning now for the best experience!
Set Your Goals
Define Your Objectives: Are you looking to network, learn, or discover new solutions? Clear goals will help you navigate the event more effectively.
Map Out Your Priorities: Decide which sessions, keynotes, and events align with your objectives.
Prioritize Your Sessions
Agenda Builder: With over 1,500 sessions available, use the Dreamforce Agenda Builder to customize your schedule. Consider attending theater sessions that offer hands-on product demos, workshops, and industry insights.
Exclusive Recommendations: Coastal Captains Club members get access to tailored session recommendations from our industry experts. Sign up today to benefit!
Book Meetings in Advance
Connect with Experts: Don’t miss the opportunity to schedule meetings with Salesforce experts and partners. Our team is here to assist you in securing these valuable connections.
Networking Opportunities: Join our networking events and sessions to expand your professional circle and engage with industry leaders.
What to Pack
Comfortable shoes: You’ll be doing a lot of walking between sessions and venues.
Layers: San Francisco weather can be unpredictable, so dress in layers that you can easily add or remove.
Business casual attire: This is the standard dress code for Dreamforce.
Portable charger: Keep your devices powered up throughout the day.
Business cards: Be ready to exchange contact information with new connections.
Water bottle: Stay hydrated!
Networking Tips
Approach with confidence: Introduce yourself and express your interest in learning more about the person’s work.
Ask open-ended questions: Spark conversation by asking questions that encourage thoughtful responses.
Follow up: Connect on LinkedIn or exchange contact information to stay in touch after the event.
Need Help?
Personalized Strategy: The Coastal team is ready to help you create a personalized Dreamforce strategy. Request a meeting with a Data & AI expert on our event hub to get the most out of the conference!
Experience Dreamforce at INSPIRE
Just steps away from the Dreamforce conference at Moscone Center, INSPIRE by Coastal is your Dreamforce oasis—a place to learn, network, and recharge while enjoying stunning San Francisco views and abundant amenities. Located in downtown San Francisco, this central location enhances the experience for attendees with its vibrant atmosphere and accessibility. Join events in our premium lounge to:
- Connect with industry leaders and gain valuable insights from experts across sectors.
- Explore cutting-edge Salesforce technologies and strategies that can transform your business.
- Enjoy happy hours, networking events, and the keynote watch party in a vibrant and welcoming atmosphere.
Featured INSPIRE Experiences
Dreamforce Keynote Watch Party
Skip the crowds and enjoy the keynote livestream in comfort, with snacks and drinks on hand.
AI Afterglow: Welcome Happy Hour
Unwind after a long day of sessions with drinks and great conversation in our exclusive lounge overlooking San Francisco.
The Opening Act: Pre-Concert Happy Hour
Kick off your Dreamfest experience with a pre-concert happy hour filled with delicious drinks, vibrant conversation, and an iconic pre-show playlist.
Featured INSPIRE Sessions
Dreamforce pass not required to attend.
Fueling Financial Futures: A Banking & Credit Union Executive Breakfast
Learn how banks and credit unions are turning data into stronger customer loyalty, new growth, and smoother operations—over breakfast at Dreamforce.
Real Talk for Nonprofits: AI Readiness for Real Results
A roundtable on how nonprofits can get AI-ready and keep it ethical—building the strategy, skills, and safeguards to use AI responsibly.
Reinventing the Manufacturing Customer Journey with AI
Manufacturers have nailed operational gains. The next wave of growth comes from reimagining customer experience with Salesforce and AI.
Powering AI at Scale with Snowflake & Salesforce
Disconnected data is the biggest reason AI fails. This session shows how to fix it with Salesforce and Snowflake.
Fueling High Tech Growth: Turning Data into Sales-Ready Insights
The fastest way to close more deals is to know who’s using what. This session shows how to put that insight in every rep’s hands.
Rolling the Data Dice? Here’s How Vegas Brands Always Win
This session takes you inside the guest experience tech stack that keeps Vegas’ top brands ahead.
Last Call for CPQ: How to Future-Proof Your Revenue Stack
If your quoting process can’t keep up with your products, you’re already behind. Learn how RCA fixes it.
Salesforce Mobile App for Dreamforce: Your Personal Assistant
The Salesforce Events mobile app is your ultimate Dreamforce companion, transforming your phone into a personalized event guide and networking powerhouse.
The Salesforce platform enhances user experiences through integrated solutions like AI and CRM.
Features and Functionalities
Agenda Builder: Effortlessly browse sessions, filter by track or topic, and create your ideal schedule.
Interactive Map: Navigate the Moscone Center and surrounding areas with ease. Find sessions, restrooms, food options, and more.
Session Details: Access session descriptions, speaker information, and presentation materials.
Real-Time Updates: Stay informed with notifications about schedule changes, special announcements, and session reminders.
Networking Tools: Connect with other attendees, exchange contact information, and build your professional network.
Event Planning Made Easy
Personalized Recommendations: Discover sessions and events tailored to your interests and goals.
Favorite Sessions: Bookmark sessions you don’t want to miss.
Reminders: Set reminders so you don’t miss a session or meeting.
Customization Tips
Sync with Salesforce: Connect the app to your Salesforce account to access your personalized agenda and recommendations.
Enable Notifications: Allow notifications to stay informed about important updates and announcements.
Explore the Features: Take some time to explore the app’s features and discover all the ways it can enhance your Dreamforce experience.
Download the App Now!
The Salesforce Events app is available for free on the App Store and Google Play. Don’t miss out on this essential tool for maximizing your Dreamforce experience.
Pro Tip: Download the app well before the event so you can start planning your agenda and familiarize yourself with the features.
Where to Stay When Attending Dreamforce
Finding the right place to stay during Dreamforce is crucial for maximizing your experience and minimizing stress. Luckily, San Francisco offers a variety of options to suit different budgets and preferences.
Accommodation Options Near Dreamforce
Official Dreamforce Hotels: Salesforce partners with several hotels to offer discounted rates for attendees. These hotels often fill up quickly, so book early if you’re interested.
Hotels Near Moscone Center: Staying within walking distance of the Moscone Center is ideal for convenience. Look for hotels in the Union Square, SoMa, or Yerba Buena Gardens neighborhoods.
Airbnb and Vacation Rentals: If you prefer a more home-like atmosphere or are traveling with a group, consider booking an Airbnb or vacation rental. You can often find great deals on spacious apartments or entire homes.
Hostels: For budget-conscious travelers, hostels offer affordable dormitory-style or private rooms. Many hostels are located near public transportation, making it easy to get to and from the conference.
Choosing the Right Accommodation
Consider these factors when deciding where to stay:
Budget: Determine your budget and prioritize accordingly. Prices can vary significantly depending on the type of accommodation and location.
Proximity to Moscone Center: If you value convenience, prioritize accommodations within walking distance or a short public transportation ride from the Moscone Center.
Amenities: Consider what amenities are important to you, such as free Wi-Fi, breakfast, fitness center, or pool.
Reviews: Read online reviews to get a sense of the quality and atmosphere of different accommodations.
Booking Tips
Book Early: Dreamforce is a popular event, and accommodations book up fast. Start your search early to secure the best options.
Look for Deals: Many hotels and rental platforms offer special rates for Dreamforce attendees. Check the official Dreamforce website and travel booking sites for deals.
Consider Transportation: If you’re staying further away from the Moscone Center, factor in the cost and time of transportation to and from the venue. San Francisco has excellent public transportation, so staying near a BART or Muni station can be a good option.
Transportation to Moscone Center
San Francisco offers various transportation options to reach the Moscone Center:
Walking: If your accommodation is close by, walking is the most convenient and eco-friendly way to get around.
Public Transportation: San Francisco’s BART and Muni systems provide easy access to the Moscone Center. Check the official Dreamforce website for information on discounted transit passes.
Ridesharing: Uber and Lyft are readily available in San Francisco.
Taxis: Taxis are another option, although they can be more expensive than other modes of transportation.
No matter where you choose to stay, remember to book early and plan your transportation to ensure a smooth and enjoyable Dreamforce experience!
Dreamforce 2025 Events and Parties
While Dreamforce is packed with learning and innovation, it’s also renowned for its vibrant social scene. From official Salesforce events that bring together the global Salesforce community for learning, sharing success stories, and fostering connections, to exclusive parties hosted by partners and sponsors, these gatherings offer invaluable networking opportunities and a chance to unwind after a day of sessions.
Official Salesforce Events
Dreamfest: The legendary Dreamfest is the crown jewel of Dreamforce events. This year, get ready to rock out with Elton John at a once-in-a-lifetime concert benefitting UCSF Benioff Children’s Hospitals.
True to the Core: Engage in a Q&A session with Salesforce executives, getting insider perspectives and answers to burning questions.
Community Campfires: Connect with fellow Trailblazers in a more intimate setting to discuss shared interests and challenges.
Industry-Specific Events: Look out for events tailored to your industry, offering networking and insights specific to your field.
Third-Party Hosted Parties
Dreamforce is famous for its after-hours parties hosted by Salesforce partners and sponsors. These events range from casual happy hours to elaborate themed parties, often featuring live music, gourmet food, and open bars.
How to Get Invited to Dreamforce Parties
Network: Start building relationships with Salesforce partners and sponsors before Dreamforce. Engage with them on social media, attend their webinars, and connect with their representatives at the conference.
Check Social Media: Many companies announce their parties on social media using hashtags like #DF25 or #Dreamforce2025.
Ask Around: Talk to other attendees and see if they have any insider tips on the hottest parties.
What to Expect at Dreamforce Parties
Networking: Parties are a great way to meet new people in a relaxed setting. Don’t be afraid to strike up conversations and exchange business cards.
Fun: Let loose and have some fun! Dreamforce parties are known for their lively atmosphere and entertainment.
Swag: Many companies give away freebies at their parties, so keep an eye out for cool swag.
The Importance of Networking at Dreamforce
Dreamforce parties are more than just fun—they’re essential for building professional relationships and advancing your career. Networking at these events can lead to:
- New business opportunities
- Job offers
- Mentorship
- Lifelong friendships
Don’t underestimate the power of networking at Dreamforce. Make an effort to attend a few parties and make meaningful connections with other Trailblazers.
Stay Updated on the Latest Events
The Dreamforce event schedule is constantly evolving, so check the Salesforce website and app regularly for the most up-to-date information.
And don’t forget to follow Coastal on social media for announcements about our exclusive parties and events at INSPIRE!
Explore San Francisco Like a Local
While there’s so much to do at Dreamforce, there are several easily accessible local experiences that you don’t want to miss!
Exploring San Francisco can provide unique opportunities to enhance customer relationships through informal networking.
Must-Do: Salesforce Park and Philz Coffee
Start your day with a cup of coffee from Philz Coffee and take the elevator up to Salesforce Park, an “urban park in the sky.” Home to 600 trees and 16,000 plants, this unique oasis offers a serene escape right in the heart of the city.
For the Adventurous: Kayaking on the Bay
Head to City Kayak at Pier 40 and rent a kayak to explore the San Francisco Bay. Paddle past iconic landmarks like the Bay Bridge and AT&T Park for a unique perspective of the city from the water.
For the Art Lovers: Yerba Buena Center for the Arts & ICA SF
Discover vibrant art at Yerba Buena Center for the Arts. Located close to the Dreamforce campus, YBCA presents cutting-edge contemporary art, including visual arts, performances, and film screenings.
Also, grab a pastry at Neighbor Bakehouse and check out the Institute of Contemporary Art San Francisco (ICA SF), a new addition to the city’s art scene, featuring dynamic works by emerging and mid-career artists with fresh perspectives and thought-provoking exhibitions.
For the History Buffs: Presidio and Fort Point
Explore the historic Presidio and walk down to Fort Point. This former military fortification offers stunning views of the Golden Gate Bridge and insight into San Francisco’s military history. Don’t forget to visit the Presidio Officers’ Club for more historical exhibits and a bite to eat.
For the Foodies: Japantown
Take a short ride to Japantown, one of only three Japantowns in the U.S. Enjoy a tech-enabled bullet train sushi experience at Hikari Sushi Bar, and then explore the Japan Center mall for unique souvenirs and snacks.
For the Nature Enthusiasts: Golden Gate Park
Spend an afternoon in Golden Gate Park. Visit the Conservatory of Flowers, Japanese Tea Garden, and de Young Museum. For a quieter experience, stroll around Stow Lake and rent a pedal boat for a peaceful ride.
For the Culture Enthusiasts: Mission Murals
Grab a famous San Francisco burrito at Taqueria Cancun and explore the vibrant street art in the Mission District. Take a self-guided tour of the Mission Murals, which reflect the area’s rich cultural and political history. End your tour with dinner at Foreign Cinema, a restaurant that pairs innovative cuisine with classic films screened in their outdoor courtyard.
Stay Tuned for Our Dreamforce Recap
We’ll be sharing all the highlights, key takeaways, and expert insights after the event. Can’t make it to Dreamforce? No problem! Connect with our industry experts in our event hub for a personalized recap.
Coastal: Your Trusted Salesforce Partner
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