Real clients, real impact.

Hear from Mural

How Unifying Data Unlocked Growth

Paul Wilson, Head of GTM AI & Systems, shares how unifying their customer and product data in Salesforce gave the team the visibility they needed to grow revenue faster.

Trusted solutions to common High Tech challenges.

Modern Data Infrastructure

Disconnected and underutilized data limits AI’s potential. We modernize data infrastructure and frameworks to reduce manual reporting—delivering faster insights, more accurate campaign attribution, and greater confidence in key performance indicators.

Omni-Channel & Asset Management

High customer acquisition costs and slow deal cycles often stem from disconnected sales, asset, and order systems. We streamline asset management and reporting to support both product-led and sales-led growth.

Product Usage Information

Without visibility into product usage, sellers risk missing deals. By connecting Salesforce with Data Cloud, we surface real-time usage and contract alerts that help teams prioritize the right accounts and close faster.

Advanced Analytics

Data silos and a lack of a unified view lead to financial loss, misallocated investments, and eroded trust. We centralize data, standardize metric definitions, and deliver custom analytics that support faster, data-driven decisions.

Their exceptional work enhanced our ability to answer complex questions with speed and confidence.

Vice President Business Systems & Technology

Dreamforce Decoded

How to Future Proof Your Revenue Stack

The systems that got you here won’t prepare you for AI. Hear how Mural rebuilt their revenue stack on Salesforce Revenue Cloud Advanced (RCA) to handle complexity, scale, and what’s next.

Customer Story

$55M in Revenue Leakage Recaptured Efficiency Boosted Following Data Modernization

Meet our High Tech experts.

Alison Liley

SVP, Tech, Media & Telecommunications

Chris Drake

VP of Sales, Tech, Media, & Telecommunications

Salesforce for high tech frequently asked questions.

See FAQ

How does Salesforce help high-tech companies keep up with rapid technological advancements?

High-tech companies operate in an environment where new products and services launch constantly. Salesforce provides agile, cloud-based systems that adapt quickly to evolving technologies and business models. With scalable solutions, automation, and real-time visibility, your organization can innovate without losing speed or efficiency.

How can Salesforce improve the customer experience for high-tech businesses?

Customer expectations in the tech industry are higher than ever. Salesforce centralizes data across sales, service, and marketing to deliver personalized, efficient, and responsive support. Features like Service Cloud and AI-driven chatbots ensure customers get the right help quickly, while Customer 360 keeps every interaction seamless and consistent.

How does Salesforce manage the massive amounts of data high-tech firms generate?

From product usage data to customer engagement, high-tech companies deal with overwhelming volumes of information. Salesforce’s Customer 360 and analytics tools, including Tableau, organize and visualize this data in real time. This helps teams uncover trends, predict outcomes, and make informed business decisions that fuel innovation and growth.

Can Salesforce streamline long and complex sales cycles?

Yes. Salesforce Sales Cloud is designed to simplify complex B2B sales processes by automating key tasks, tracking milestones, and managing multiple stakeholders. With tools like Opportunity Management, AI-powered forecasting, and pipeline insights, sales teams can prioritize high-value opportunities and close deals faster.

How does Salesforce support global operations for high-tech companies?

Many high-tech firms operate across multiple geographies, languages, and currencies. Salesforce provides a unified platform that maintains brand consistency while supporting regional needs. Whether your teams are in North America, Europe, or Asia, Salesforce ensures global collaboration, standardized processes, and localized customer engagement.

What role does AI play in Salesforce for the high-tech sector?

Salesforce’s AI capabilities, like Agentforce and Einstein AI, bring automation and intelligence into daily workflows. These tools help predict customer needs, recommend next best actions, and even power autonomous agents for proactive support. For high-tech companies, AI reduces manual work, improves customer service, and drives smarter decision-making.

How does Salesforce improve team collaboration in high-tech companies?

High-tech organizations often have distributed teams across multiple functions. Salesforce integrates with Slack to create an AI-powered collaboration hub where teams share data, manage workflows, and speed up decision-making. This ensures alignment between sales, marketing, support, and product development—driving faster results.

Can Salesforce scale as my high-tech company grows?

Absolutely. Salesforce is built to scale with your business, whether you’re a fast-growing startup or a multinational enterprise. Its flexible architecture allows you to customize workflows, add integrations, and expand functionality as you grow. This means your CRM evolves with you—supporting both rapid growth and long-term success.

Salesforce & Data Consulting

Powering Smart Growth for High Tech Companies

Real clients, real impact.

Real clients, real impact.

Hear from Mural

How Unifying Data Unlocked Growth

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