4/27/2026
Firms implement data integration and automation to accelerate processes, deliver measurable results, ISG Provider Lens® report says
STAMFORD, Conn.–(BUSINESS WIRE)– Enterprises in the U.S. are adopting Salesforce platforms built on unified data architectures and autonomous workflows powered by AI to improve operational efficiency, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.
The 2026 ISG Provider Lens® Salesforce Ecosystem Partners report for the U.S. finds that organizations are transitioning from isolated customer relationship management (CRM) systems to integrated, cross-cloud, API-based integration strategies, enabling real-time insights and more coordinated enterprise operations.
“A shift to an AI-enhanced operating model is reshaping the U.S. Salesforce market,” said Bill Huber, ISG partner, Digital Platforms and Solutions. “As U.S. enterprises adopt the Salesforce agentic vision, they are looking for evidence of governed AI, data foundations, compliance and accelerated time to value.”
Enterprises in the U.S. are standardizing on Salesforce’s Agentforce 360 AI system for autonomous workflows, with the Data 360 platform for governance. Organizations are building decision-making architectures with governed first-party data, identity resolution and minimal data replication. This strategy helps to ensure accuracy and compliance, enable continuous updates and contextual insights and improve coordination across business functions.
Evolving regulations in the U.S., including state-level privacy regimes, are changing how U.S. enterprises deploy AI and Salesforce solutions. Organizations in highly regulated industries such as healthcare and financial services are embedding governance, risk and compliance frameworks into development and operations. Many are also instituting audit trails, human oversight and policy guardrails for accountability and to reduce the risks associated with AI-driven processes.
In Salesforce provider engagements, U.S. enterprises are shifting from time-and-materials deals toward models tied to measurable performance improvements. They seek fixed-price and outcome-based approaches that will align technology investments with business results such as reduced cycle times and improved service efficiency. Their preferred operational models include proactive monitoring, automated remediation and cost optimization to demonstrate clear value, ISG finds.
Midmarket enterprises in the U.S. are adopting Salesforce solutions through modular and cost-controlled deployment approaches. They favor phased rollouts, often using accelerators, that allow use cases to scale over time without large upfront investments. Midsize companies seek flexible delivery models that combine onshore oversight with scalable nearshore and offshore execution to steadily expand automation and platform capabilities.
Continue reading the press release on the ISG website.
Download Coastal’s customized ISG Provider Lens™ Quadrant Report here.
