Mary Beth is the driving force behind Coastal’s Manufacturing, Auto & Energy practice, helping companies reimagine their operations with the power of Salesforce. As Senior Vice President and Market Leader, she partners with manufacturers to untangle complexity, streamline processes, and create a true 360-degree view of their customers. Since joining Coastal in 2022, Mary Beth has been instrumental in expanding the firm’s impact in the manufacturing space, bringing a hands-on, results-driven approach to digital transformation. With a deep understanding of industry challenges and a passion for practical innovation, she ensures clients don’t just implement technology—they unlock its full potential.