The countdown to Dreamforce 2026 is on! Taking place September 15–17, 2026, in San Francisco, CA, Dreamforce brings together the Salesforce community for three days of announcements, insights, and networking.
This year, Coastal is showing up alongside TCS and ListEngage as the #1 Salesforce collective — bringing together the expertise to get your Salesforce and data strategy right, the scale to take it further, and the delivery model to move rapidly from vision to value. Recognized as the top Salesforce services provider in NelsonHall’s latest assessment and backed by the industry’s highest customer satisfaction rating, our collective is here to help you navigate Dreamforce like a pro!
At a Glance: Dreamforce 2026 Essentials
- Dates: Tuesday, September 15 – Thursday, September 17
- Main Campus: Moscone Center (747 Howard St, San Francisco, CA 94103)
- Our Exclusive Hospitality Lounge: The W Hotel Lounge (181 3rd St, San Francisco, CA 94103 — directly across Howard St from Moscone Center)
- Official Conference Hub: Dreamforce Conference 2026 (for pass purchase, main agenda, maps, and more)
- Coastal Dreamforce Events: Join events and sessions with industry leaders; book 1:1 meetings at Coastal’s Dreamforce Hub
Connect with the #1 Salesforce collective at the Dreamforce Campground and The W Hotel
You’ll find our crew across the Dreamforce campus — from the main Campground to our lounge located directly across the street at The W Hotel. It’s the ideal space to step away from the crowd, have candid peer conversations, and get practical answers from experienced practitioners.
Featured Sessions & Events
- Dreamforce Main Keynote Watch Party
Sept. 15 | Time TBA — Location: W Hotel Lounge (181 3rd St)
Watch the keynote live from our private lounge directly across from Moscone. Skip the crowds, grab strong coffee and tasty snacks, and compare notes with fellow leaders in comfort. Request a spot → - Fueling the Agentic Future: A Financial Services & Insurance Executive Breakfast
Sept. 15 | 8:00 AM PDT — Location: W Hotel Lounge (181 3rd St)
Join TCS, Coastal, ListEngage, Salesforce, and a panel of customer leaders for an executive discussion on building a data-ready, governance-strong enterprise. Request a spot → - What It Actually Takes to Reinvent Revenue and Service with AI
Sept. 15 | 3:30 PM – 4:15 PM PDT — Location: W Hotel Lounge (181 3rd St)
Move past AI hype and proof-of-concept pilots. Join this panel to learn how Salesforce, Agentforce, trusted data, and clear governance deliver real revenue and service gains. Request a spot → - The Reality of Operating AI at Scale: A Breakfast Conversation with Life Sciences Leaders
Sept. 16 | 8:00 AM – 9:30 AM PDT — Location: W Hotel Lounge (181 3rd St)
Join a breakfast conversation on expanding AI past the pilot stage. Learn how top teams tackle data readiness, regulatory compliance, and governance to deliver measurable ROI at scale. Request a spot → - From Fragmented to Unified: The Agentforce for Financial Services Playbook
Sept. 16 | 10:00 AM – 11:00 AM PDT — Location: W Hotel Lounge (181 3rd St)
Discover how to ditch siloed legacy systems for a single, unified platform. Learn how Agentforce for Financial Services consolidates client data, streamlines compliance, and gives you a practical playbook to take back and run with. Request a spot → - How Manufacturing, Automotive, and Energy Leaders are Winning with Salesforce
Sept. 16 | 11:30 AM – 1:00 PM PDT — Location: W Hotel Lounge (181 3rd St)
Join us over lunch for a candid conversation on connecting the plant floor to the customer. Learn how top executives scale AI predictably, avoid the “tech-first” trap, and build governance that sticks. Request a spot → - Data Modernization for Healthcare & Life Sciences: Building an AI-Ready Foundation
Sept. 16 | 2:20 PM – 3:30 PM PDT — Location: W Hotel Lounge (181 3rd St)
Learn how Data 360 and Snowflake unify fragmented patient, claims, and clinical data into a single, HIPAA-compliant foundation. Discover practical frameworks for data governance and interoperability that drive personalized journeys and better health outcomes. Request a spot → - Build Browserless Experiences with Salesforce Headless 360
Date & Time TBA — Location: Moscone Center
Discover how Salesforce Headless 360 extends Salesforce beyond the traditional browser, connecting users to data and workflows directly where they work while maintaining Salesforce as the single system of record. - Ask Us Anything: Salesforce MVPs
Date & Time TBA — Location: Moscone Center
Connect in person with Salesforce MVPs. Whether you want to know about getting involved in the Trailblazer community or have a complex technical puzzle to solve, bring your questions to stump the experts. - Nonprofit Community Networking
Date & Time TBA — Location: Moscone Center
Join fellow nonprofit leaders to swap best practices, share insights, and expand your network.
Save Your Spot: View the full schedule, sign up for events, and request time with our data & AI experts on Coastal’s Dreamforce Hub.
Pre-Conference Strategy & Agenda Planning
- Define Your Objectives: Are you looking to network, solve specific system roadblocks, or evaluate new Salesforce AI features? Clear goals will help you navigate the 3-day schedule effectively.
- Build Your Agenda Early: Popular sessions fill up quickly. Review the session catalog and use the Agenda Builder to map out your schedule before arriving.
- Book Meetings in Advance: Conference calendars fill up fast. Schedule your high-priority strategy discussions with partners and peers weeks before arriving in San Francisco.
What to Pack for Dreamforce in San Francisco
- Comfortable Shoes: You’ll walk far more than expected between Moscone buildings, nearby hotels, and networking events (Moscone itself spans multiple city blocks!). San Francisco’s hills add up quickly.
- Layers: San Francisco weather can be notoriously unpredictable. Locals nicknamed the city’s fog “Karl.” Pack layers so you can easily adjust between cool, foggy mornings, warm afternoons, and breezy evenings.
- Portable Power Bank: Outlets and charging stations are in high demand during session breaks. Keep a compact power bank in your bag to stay charged all day.
- Business Casual Attire: Standard dress code across sessions, lounges, and evening events is business casual.
- Reusable Water Bottle: Stay hydrated while moving between venues and lounge spaces.
Getting Around San Francisco: Transportation & Transit Tips
San Francisco covers just 49 square miles, making it easy to get around using transit, rideshares, or bikes.
Public Transit
- BART (Bay Area Rapid Transit): BART trains run directly from SFO and Oakland airports into downtown San Francisco. Exit at Powell St. Station for Moscone Center, The W Hotel, and Union Square.
- Muni & Cable Cars: Tap your credit card or mobile wallet (Visa, Mastercard, American Express, and Discover) at any Clipper reader to ride streetcars, buses, and cable cars.
Rentals & Rideshares
- Uber & Lyft: Standard rideshares operate widely throughout San Francisco with quick pickup times. Keep in mind that surge pricing can spike right after major keynotes and evening parties wrap up.
- Waymo: Waymo autonomous vehicles operate widely across San Francisco. Download the Waymo app to try a driverless ride during your stay.
- Bikes & Scooters: Rental bikes are available through the Lyft app and e-scooters via Lime. Stick to designated bike lanes and stay alert to street traffic.
Food, Drink & Coffee Near Moscone Center & The W Hotel
Skip standard conference fare and check out these local spots just a few minutes’ walk from campus:
Coffee & Quick Breaks
- Philz Coffee (801 Folsom St — 3-min walk): San Francisco staple right around the corner from Moscone Center. Tip: Order online to skip the line.
- Blue Bottle Coffee (66 Mint Plaza — 5-min walk): Excellent drip and espresso drinks tucked in a quiet pedestrian plaza. Tip: Order in the app to skip the line.
- Sextant Coffee (1415 Folsom St — 10-min walk): A top-tier independent roastery located just down Folsom Street.
- Salesforce Park (425 Mission St — 5-min walk): A rooftop park located directly above the Salesforce Transit Center. Featuring 16,000 plants, walking paths, public art, and a beer bar, it’s a great spot to catch your breath between meetings.
Lunch, Drinks & Customer Dinners
- Hamburguesa Bar (800 Howard St — 2-min walk): A stylish smashburger spot close to Moscone Center known for creative burgers, loaded fries, and a lively atmosphere.
- The Cordial (163 Jessie St — 5-min walk): A tucked-away cocktail bar (open Tuesday through Thursday) where you tell the bartender what flavors you like, and they craft a custom drink on the spot.
- Dawn Club (143 Annie St — 5-min walk): An elegant jazz club and cocktail lounge with rich San Francisco history.
- Harlan Records (18 Harlan Pl — 8-min walk): A midcentury hi-fi vinyl lounge serving craft cocktails in a smooth atmosphere.
- Angler (132 Embarcadero — 15-min walk / 5-min rideshare): A Michelin-starred waterfront dining spot along the Embarcadero with Bay Bridge views, live-fire seafood, and steaks.
Finding More Local Gems
Want to scout your own dining and event spots across the city? Check out these trusted local resources:
- Eater San Francisco & The Infatuation San Francisco: Excellent neighborhood-by-neighborhood restaurant, bar, and new opening guides.
- Reddit (r/SFFood): A great source for honest local recommendations, hidden gems, and dining opinions from San Francisco residents.
- DoTheBay: The go-to calendar for concerts, pop-ups, nightlife, and cultural activities happening around town during conference week.
Exploring San Francisco Neighborhoods: Where to Go Beyond Moscone
If you have downtime before or after the conference, explore the distinct personalities of San Francisco’s neighborhoods:
- North Beach: Italian-American heritage and Beat Generation roots, with charming side streets, classic Italian restaurants, excellent espresso, City Lights Bookstore, and lively late-night energy.
- Mission District: Hip, creative, and energetic, with vibrant Latino culture, trendy restaurants, legendary burritos, vibrant cocktail bars, colorful murals, and live music venues.
- Embarcadero: Scenic waterfront walks, the iconic Ferry Building with gourmet everything, and some of the city’s best waterfront dining.
- Hayes Valley: Upscale, highly walkable, and packed with trendy restaurants, wine bars, boutique shopping, and stylish cafés.
- Marina District: Beautiful Golden Gate Bridge views, young professional energy, health-focused cafés, lively bars, plenty of dogs, and stunning walks along Crissy Field.
- Fisherman’s Wharf: One of San Francisco’s most iconic tourist areas, known for seafood, sourdough bread bowls, sea lions at Pier 39, waterfront views, and easy access to Alcatraz tours.
- Union Square: Formerly the city’s primary shopping district, it has quieted down some in recent years but still offers major retailers, luxury brands, hotels, and galleries with easy access to theaters.
- Chinatown: One of the oldest and largest Chinatowns in North America, filled with great dim sum, markets, and vibrant street life. Walk Grant Avenue for the iconic experience, then explore the side streets for authentic food and local character.
- Japantown: One of only three Japantowns in the U.S., filled with unique cultural shopping inside the Japan Center mall, tech-enabled bullet-train sushi at Hikari Sushi Bar, and authentic dining.
- Presidio & Fort Point: Historic military fortifications offering deep San Francisco history, sprawling green space, and stunning, up-close views of the Golden Gate Bridge right at the edge of the Bay.
- Golden Gate Park: A massive urban park home to the Conservatory of Flowers, Japanese Tea Garden, de Young Museum, and serene pedal boat rides on Stow Lake.
San Francisco City Safety & Awareness
San Francisco is an amazing city to explore! During conference week, the areas surrounding Moscone Center, Yerba Buena, SoMa, and key hotel corridors are vibrant and heavily populated with attendees throughout the day and evening.
Like any major metropolitan area, staying aware of your surroundings and using standard big city precautions will help ensure a safe and enjoyable visit. Please use the neighborhood map below as a general guide when exploring the city, particularly at night.
Frequently Asked Questions About Dreamforce 2026
How do I get from San Francisco International Airport (SFO) to Moscone Center?
The easiest option is taking BART (Bay Area Rapid Transit) directly from SFO to Powell St. Station in downtown San Francisco. From Powell St., Moscone Center and The W Hotel are just a 7-minute walk down 4th or 3rd Street. Rideshares (Uber, Lyft, and Waymo) are also readily available at airport terminal pickups.
Where is the best area to stay for Dreamforce?
Staying in SoMa (South of Market), Yerba Buena, or Union Square places you within walking distance of Moscone Center and The W Hotel. Hotels along the Embarcadero are also convenient and offer scenic waterfront walks to the event campus.
Do I need a full Dreamforce conference pass to visit the lounge at The W Hotel?
No, a full conference pass is not required to attend sessions and networking events hosted at our W Hotel lounge. However, spaces for sessions fill up quickly, so be sure to reserve your spot on Coastal’s Dreamforce Hub in advance.
When does the official Dreamforce Agenda Builder launch?
Salesforce typically opens the Agenda Builder in mid-to-late August, a few weeks before the event. Popular breakout and theater sessions fill up quickly once it goes live, so bookmark your target sessions on the official Salesforce Dreamforce Hub as soon as your catalog access opens.
What is the dress code for Dreamforce sessions and evening events?
Business casual is the standard across all conference sessions, keynotes, and evening receptions. Focus on comfort: prioritize broken-in walking shoes for the concrete floors of Moscone Center and pack layers to handle San Francisco’s quick temperature drops.
Can I store my luggage at the venue on the last day of the conference?
Yes. Moscone Center offers bag checks on-site for a small fee, and nearby hotels — including The W Hotel — provide luggage storage for guests and attendees. Lines at Moscone bag checks get long immediately following the final sessions on September 17, so plan an extra 20–30 minutes into your airport transfer timeline.
How do I book a 1:1 strategy meeting with the TCS, Coastal, and ListEngage team?
You can request a dedicated meeting slot directly through Coastal’s Dreamforce Hub. Strategy sessions take place at our W Hotel lounge across from Moscone Center, where our data & AI practitioners can review your architecture, platform roadmap, or integration goals.
Have Questions or Need Advice?
Saleema Fazal, Coastal’s SVP of Marketing and a longtime Bay Area resident with a deep love for San Francisco, will be onsite at our W Hotel lounge throughout the week. Stop by to connect on everything from local recommendations to moving your Salesforce and AI strategy from vision to value.
The Coastal team will also be onsite across the Dreamforce campus. Say hello if you see us around, or reserve time with us in advance. Bookmark Coastal’s Dreamforce Hub to check our full event schedule, register for our sessions at The W Hotel, and book time with our data & AI experts.
We look forward to seeing you in San Francisco this September!
