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HIPAA-compliant Google Analytics

HIPAA-compliant Google Analytics with Salesforce Marketing Cloud

Salesforce Marketing Cloud Personalization masks user data for HIPAA compliance and connects with Google Analytics. This allows you to confidently collect and analyze data, gain actionable insights, and optimize your website—all while protecting patient information and staying compliant with healthcare privacy regulations.

Effective Compliance

Effective Compliance

Marketing Cloud removes HIPAA personal identifying information and passes the anonymized data to Google Analytics.

Simplicity

Simplicity

Easy swap of GA Tag Manager with Marketing Cloud Personalization Beacon allows you to keep Google Analytics.

Granular Control

Granular Control

Data passes with the tracking metrics of your choice.

Comprehensive Tracking

Comprehensive Tracking

Collect valuable tracking metrics without compromising privacy.

Re-Identify Inside the Salesforce Technology Stack with Data Cloud

Our Marketing Cloud HIPAA-Compliant Google Analytics solution goes beyond compliance. It gives you a complete view of your patient data. By integrating with Salesforce Data Cloud, you can combine de-identified Google Analytics data with your existing patient profiles. This creates a rich understanding of patient behavior, both online and offline. You can then use this data across your Salesforce tools to create personalized marketing campaigns and improve every patient interaction.