Most companies experimenting with AI run into the same roadblocks: disconnected data, stalled pilots, and unclear next steps. Brian Gannuscio has spent more than a decade helping organizations modernize their data foundation—the groundwork that makes AI possible.
In this episode of the Customer Obsessed podcast, Coastal CEO Eric Berridge sits down with Brian to unpack what it really takes to make AI work. From why waiting for perfect data is a mistake, to how tools like Snowflake and Salesforce Data Cloud reshape what’s possible, Brian cuts through the hype with real-world examples and practical lessons.
What You’ll Learn
- Why “perfect” data isn’t required to start using AI
- How modern data architecture changes what’s possible
- Real examples of business value—from $50M in new sales to cutting approval queues by 70%
- Why so many AI pilots stall, and how to start with use cases that scale
At Coastal, we believe technology delivers the most impact when it’s aligned with a clear strategy and tied to real outcomes. That’s why conversations like this matter: they show what’s possible when data, architecture, and AI are connected with purpose.
