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Pulling growth levers within Salesforce: PE Strategies for Quick Wins & High ROI

The constant evolution of Salesforce’s products can make it challenging for private equity firms to prioritize which Salesforce features and tools will deliver the biggest impact for their portfolio companies. This is especially true in the early stages of implementation when resources are often limited.  Coastal helps PE firms navigate this challenge by understanding their […]

How to Unify Data for Smooth Healthcare Journeys from Pre-Care to Post-Care 

Discover how Coastal’s Salesforce + EMR Connect solution revolutionizes healthcare marketing by unifying patient data, empowering personalized engagement, and driving revenue growth. Learn how to overcome data silos, improve patient experiences, and achieve better outcomes with this innovative approach.

Inc. Chooses Coastal as 2024 Best Workplace

Inc. has announced its prestigious 2024 Best Workplaces list—an annual roster of companies that set the standard in workplace culture. Thousands of applicants competed to make the list, through a rigorous selection process designed to highlight the private U.S. companies with the most satisfied employees. According to Inc., it couldn’t come at a better time: […]

Coastal Explains Salesforce Releases: Summer ‘24

Dive into the best updates from the Salesforce Summer ’24 Release, explained by Coastal’s experts. Learn how these new features will transform your workflow and elevate your Salesforce experience.

5 Ways Salesforce Nonprofit Cloud Can Amplify Your Impact

volunteers working on a beach

Unlock your nonprofit’s full potential with Salesforce Nonprofit Cloud. Streamline fundraising, deepen donor relationships, and measure your impact with powerful tools designed for the social sector. Learn how Coastal can help you maximize your impact.

Winning Back Lost Customers in MedTech & Biopharma with Salesforce

Learn how a MedTech company used Salesforce Data Cloud to create a personalized win-back campaign, achieving a 10x increase in win rates and boosting revenue. This case study highlights the power of data-driven strategies for customer retention and growth in the life sciences industry. Discover key takeaways and learn how you can leverage Salesforce to turn lost customers into loyal ones.

Salesforce Data Cloud for Telecommunications Leaders

In the fast-paced telecommunications industry, data is pouring in from every direction. Every click, share, and call generates valuable information that can be used to gain a deeper understanding of customers, optimize operations, and identify emerging trends. However, without the right tools, this data can quickly become overwhelming. Many companies struggle with fragmented data spread […]

Eric Berridge on the CEO.com Podcast

Coastal CEO Eric Berridge on a light blue background

Get actionable business insights from Coastal CEO Eric Berridge. Learn about customer obsession, AI’s potential, building a winning brand, and more.

How Coastal Transforms Grants Management with Salesforce

At Salesforce World Tour D.C., Coastal’s President and Co-founder Sara Hale led a short but powerful grants management session. She explored how Salesforce can help state and local governments turn the complex world of grants into a force for far-reaching change.  This means tapping into staggering resources—like the $2.8 trillion in federal funding distributed in […]

Coastal is designated a Salesforce Data Cloud Zero Copy Preferred Partner

The Salesforce Zero Copy Partner Network is a global ecosystem of technology and solution providers building secure, bidirectional zero copy integrations with Salesforce Data Cloud so that data can be actioned across the Salesforce Einstein 1 Platform. Why Zero Copy Salesforce Data Cloud unifies all your customer data, structured and unstructured, into a unified 360-degree […]

Smart Collections: Balancing Liquidity and Risk with Salesforce

Financial institutions are walking an economic tightrope. Credit card and auto loan payments are increasingly late, a clear sign that organizations need to strengthen their collections approach. But on the other side of that tightrope is the opportunity for loan growth—and tightening up credit too much could mean missing out on good customers and stifling […]

Hello from Coastal

Coastal Cloud is now Coastal! Learn about our updated look and feel and discover the story behind the rebrand.

Coastal Named an ISG Salesforce Leader—Three Years in a Row!

This major third-party award highlights our commitment to delivering the best Salesforce solutions in the ecosystem. There’s a lot of noise out there when it comes to Salesforce, and keeping up with the latest features and best practices can feel overwhelming. That’s where trusted, independent voices like ISG, a leading technology research firm, come in. […]

Coastal Unveils New Financial Services Practice Under Leadership of Industry Veteran Jonathon “JP” Owens

Award-winning firm will offer full-breadth Salesforce consulting solutions for financial services organizations. Coastal, the top-ranked Salesforce consulting partner, has announced a new financial services practice, appointing industry veteran Jonathon “JP” Owens to run the new group.  Coastal’s financial services practice offers multi-cloud solutions for all the sector’s sub-verticals, including banking, wealth and asset management, capital markets, […]

Beyond the Waiting Room: Transforming Patient Care with Melanie Husk

Navigating healthcare can feel like solving a riddle inside a maze. But what if technology focused on the pre and post-care patient journey could change everything?  Our CEO, Eric Berridge, recently sat down with Melanie Husk, Chief Consumer Officer at Baptist Health, on the Customer Obsessed podcast, and she let listeners in on the secrets […]